VP Product Marketing

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

At Fireblocks, we’re not just developing innovative products for the world onchain finance - we’re redefining how businesses grow & operate in this new, quickly evolving economy. As a leader in our field, we understand that our solutions are only as successful as the success of our customers - and we love learning and sharing stories about them. That’s where you come in. We’re looking for a visionary leader to grow and elevate our product marketing team, translating product excellence into market-winning GTM strategy.

Responsibilities

• Engage directly with customers, partners, and analysts to stay close to market and competitive dynamics.

• Identify and drive GTM strategies for new market opportunities, emerging use cases, and points of competitive advantage.

• Partner with product management to shape roadmap strategy and positioning, translating customer and market signals into product decisions.

• Own launch strategy for new products and partnerships through sales readiness and customer adoption, against revenue and adoption targets.

• Define and evolve Fireblocks' market positioning and messaging, across every market we strategically compete in and every buyer we sell to.

• Translate product and market strategy into global GTM enablement across pre and post-sales teams.

• Set and manage the team's strategy and OKRs, while building a culture of excellence and investing in the team'

Department: Marketing