Sr. Manager, Digital Marketing

About Us:

Rubrik is a leader in cyber security, delivering comprehensive and scalable solutions to protect businesses from today's ever-evolving cyber threats. Our mission is to provide ultimate cyber resilience for our diverse set of clients, enabling them to secure their most critical data and maintain business continuity.

Position Overview:

Rubrik is seeking an experienced and dynamic Sr. Manager, Digital Marketing to lead our paid media strategy. This person will report directly to the Head of Digital Marketing and will play a pivotal role in driving our paid media initiatives across a variety of channels. The ideal candidate will have over 10 years of experience in digital marketing, with a strong focus on paid media, and a proven track record of managing a team of paid media experts. This role will report to our HQ in Palo Alto on a hybrid basis.

What you’ll be doing:

• Develop and Own Paid Media Strategy: Lead the paid media strategy for Rubrik, ensuring alignment with business objectives and goals.

• Lifecycle Marketing: Develop and execute comprehensive lifecycle marketing strategies to engage, convert, and retain customers at every stage of their journey.

• Team Management : Lead, mentor, and develop a team of paid media experts, ensuring they are equipped with the necessary skills and knowledge to execute campaigns effectively.

• Strategic Planning and Optimization: Oversee the planning, tracking, and optimization of all paid media initiatives. Continuously find ways to improve efficiencies and drive higher yields.

• Collaboration: Closely partner with other parts of the marketing team to activate offers and campaigns, ensuring cohesive and effective marketing strategies.

• Performance Metrics: Identify and prioritize key pe

Department: Marketing