Senior Webinar & Digital Events Strategist

ABOUT THE TEAM The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. ABOUT THE ROLE Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Webinar & Digital Events Strategist to redefine webinars and digital experiences as a high-quality demand channel. You’ll own audience strategy, portfolio design, programming principles, conversion paths, and performance recommendations while partnering closely with a Webinar Marketing Manager on production and delivery. This is a hands-on role for a strategic operator who can create compelling experiences and build the pre-event, live, and post-event systems required to turn engagement into qualified demand. IN THIS ROLE, YOU WILL: - Owning the webinar and digital events strategy, including audience priorities, portfolio architecture, editorial themes, formats, calendar, investment decisions, and success measures. - Designing experiences for specific buyer needs and journey stages, with a clear value exchange, CTA, follow-up path, and connection to broader campaigns. - Partnering with Product Marketing, Content, speakers, customers, and subject-matter experts to create differentiated programs that make complex AI topics useful and concrete. - Working closely with the Webinar Marketing Manager and production partners to translate strategy into clear briefs, run-of-show requirements, launch plans, QA, and delivery standards. - Building integra

Department: Marketing; Team: Marketing