Senior Media Manager

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

As a Senior Media Manager at Anthropic, you will lead all paid media for our enterprise business and have key contributions for our broader brand media initiatives. You'll own how Anthropic and Claude reach the people who decide how organizations adopt AI, working within the Brand & Integrated Marketing team to turn commercial objectives into paid media plans that reach executives and consumers at the moments that matter.

In this role, you'll own the enterprise paid media strategy end to end, including channel mix, budget allocation, campaign architecture, and measurement, across paid social, programmatic, video, broadcast, audio, out-of-home, and trade and industry media. You'll develop a point of view on where our investment belongs and make the case for it with evidence in smart, strategic ways that can be applied to our entire media mix. You'll partner closely with Product Marketing, Growth, Sales, and Marketing Data Science, and you'll manage the agency, vendor, and platform relationships that bring the work to life, bringing both strategic judgment and hands-on rigor to the execution.

Responsibilities

• Own Anthropic's paid media strategy for the enterprise business, from channel mix and budget allocation through campaign execution and measurement

• Lead paid media planning and buying across the full channel set (paid social, programmatic, video, broadcast, audio, out-of-home, print, and trade and industry media) reaching the executives and functional leaders who shape how their organizations adopt AI

Department: Marketing & Brand