Senior Marketing Manager, Employer Brand (R5385)

Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software, V-BAT and X-BAT aircraft, and Aechelon simulation and synthetic reality technologies. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube. Job Description: Shield AI is seeking a Senior Marketing Manager, Employer Brand to lead the strategy, development, and execution of our global employer brand marketing efforts. This is a high-impact, individual contributor role responsible for shaping how we attract, engage, and convert top-tier talent across technical and mission-critical domains. You will own the employer brand marketing strategy end-to-end—from audience segmentation and storytelling to channel strategy, campaign execution, and performance measurement. You’ll partner closely with Recruiting, Communications, and leadership to position Shield AI as a destination for builders, engineers, and operators driven by mission and impact. This role requires both strategic thinking and hands-on execution—someone who can define the vision while also building and launching campaigns in a fast-moving environment.

What you'll do:: Employer Brand Strategy & Positioning Lead and evolve Shield AI’s employer brand marketing strategy to attract high-caliber talent across technical, defense, and corporate functions Define target talent segments and craft differentiated messaging aligned to mission, product, and impact Shape and scale a compelling employer value proposition grounded in real employee stories and business priorities Social & Channel Strategy Define and lead Shield AI’s global employer brand social media strategy across platforms (e.g., LinkedIn, X, YouTube, Instagram, emerging channels), aligned to hiring priorities and talent segments Own the end-to-end social ecosystem—including channel positioning, content strategy, editorial planning, publishing, and performance optimization Build and scale a distinct, mission-driven social voice that differentiates Shield AI and resonates with technical and mission-oriented talent Partner with Communications and Brand teams to ensure alignment between corporate, product, and employer narratives while tailoring for talent audiences Establish and operationalize a content engine for social, including employee storytelling, behind-the-scenes content, and campaign amplification Launch and optimize paid + organic social programs to drive awareness, engagement, and candidate conversion Implement testing frameworks (creative, format, audience, platform) to continuously improve performance and inform channel investment strategy Campaigns, Content & Channels Lead the development and execution of integrated recruitment marketing campaigns across digital, social, and emerging channels Own content strategy across the candidate journey—from awareness through conversion—including careers site, social media, and campaign assets Partner with internal teams to bring authentic employee and mission-driven stories to life Build scalable content and campaign frameworks that enable recruiting teams to engage talent more effectively Analytics, Insights