Senior Manager, Web Strategy

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.

We are seeking a strategic and analytically-driven Senior Manager, Web Strategy to set the direction for how Smartsheet's web presence drives pipeline. This role owns the intersection of organic search, answer engine optimization, and demand-oriented web strategy — translating business priorities into a cohesive program that generates measurable pipeline contributions.

You will act as a strategic leader for a high-performing globally distributed and matrixed SEO team within the Digital Demand organization and drive alignment with cross-functional partners across Web Development, UX Design, Campaign, and Marketing Operations to accelerate organic growth and pipeline impact.

You will report to the VP of Digital Demand Marketing, based remotely within the US.

You Will:

Own and Define SEO & AEO Strategy

• Own the SEO and AEO strategy for Smartsheet, setting the content themes, keyword priorities, and channel approach that connect organic search to pipeline generation

• Define and maintain the program's north star metrics — moving beyond traffic and rankings to pipeline contribution as the measure of success

• Drive answer engine optimization strategy, ensuring Smartsheet content is positioned to perform in AI-powered search and answer surfaces

• Translate SEO/AEO priorities into a content roadmap that the team can execute against, with clear connections to broader campaign and demand pro

Department: Demand Generation