Senior Lifecycle Marketing Manager

About the Team This role sits within Miro’s Lifecycle and Education team, part of the broader Integrated Marketing organization. We partner closely with Growth Marketing and Product teams, PMM, GTM teams, and more. Lifecycle and Education team in general, and this role specifically, is highly collaborative and lies in the intersection of work across product, marketing, and GTM. Lifecycle Marketing is influential in defining and driving the user communication strategy, impacting the business by using a combination of analytical skills, creativity, and customer insight to craft and implement programs that result in measurable adoption, engagement, and revenue growth. About the Role As a Senior Lifecycle Marketing Manager, you'll own how Miro activates and retains new users, from the moment they sign up through the critical early days when they discover value and build lasting habits. This is the most pivotal stage of the user journey, and it's where you'll focus: designing and shipping onboarding and activation programs that get new users to value fast, keep them engaged, and turn first sessions into durable, collaborative use of Miro. This is a builder role, hands-on, deeply embedded into product, AI-first, with the ambition to build intelligent personalization and tap into the new Lifecycle channels and surfaces. You'll join a fast-paced, growth-minded team, work cross-functionally, and own both strategy and execution end-to-end. What you’ll do - Design and build lifecycle campaigns focusing on onboarding and adoption, getting new customers to value quickly and keeping them engaged beyond their first session - Partner with Product and Analytics to bring usage signals and turn them into dynamic, behaviour-based lifecycle programs spanning across email, in-app, and emerging CRM channels - Operate with an AI-first approach across your whole workflow, using automation to accelerate content generation, personalization, segmentation, decisioning, and analysis - Run experi

Department: Marketing; Team: Lifecycle