Senior Director, Growth Marketing

About Outreach Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few. About the Role Outreach is seeking a dynamic and strategic Senior Director of Growth Marketing to drive measurable revenue growth through integrated marketing programs for multiple personas, industries, and products. This role will lead the teams and programs responsible for demand generation, account-based marketing (ABM), expansion/install base/lifecycle marketing, web, and digital marketing. Outreach is looking for a leader to build and scale a rapidly growing business to drive pipeline, accelerate sales cycles, and reinforce leadership in the revenue orchestration market. Reporting directly to the CMO, this leader will own the strategy, execution, and performance of the global revenue marketing organization.

Your Daily Adventures Will Include: Own the Growth Marketing Strategy Develop and execute the global growth marketing strategy aligned to company growth objectives. Build annual and quarterly plans that drive pipeline, bookings, and revenue. Establish scalable demand generation programs across enterprise, commercial, and strategic account segments. Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels. Drive Pipeline and Revenue Own marketing-sourced and marketing influenced pipeline goals. Forecast pipeline performance and communicate results to executive leadership. Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI. Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth. Drive a culture of experimentation, testing, and continuous optimization. Lead Account-Based Marketing Build and scale a sophisticated ABM program focused on large and global enterprises. Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration. Design personalized buying experiences for key accounts and buying committees. Align marketing investments to account-level revenue opportunities. Scale Demand Generation Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels. Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration. Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity. Build and Lead a High-Performing Team Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions. Establish clear goals, accountability, and performance expectations. Foster a culture of collaboration, innovation, customer focus, and operational excellence. Partner Acr