Senior Account Based Marketing Strategist

ABOUT THE TEAM The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. ABOUT THE ROLE We’re looking for a Senior ABM Strategist to build and lead the operating model for OpenAI’s highest-priority enterprise accounts. You’ll translate commercial priorities into focused 1:1 and 1 account programs, align Marketing and Sales around shared account plans, and orchestrate buying-group engagement across channels. This is a hands-on builder role for someone who can define the strategy, establish the system, and work directly with cross-functional partners to move strategic accounts toward qualified pipeline and revenue. IN THIS ROLE, YOU WILL: - Own the enterprise ABM strategy, including account selection, tiering, objectives, program architecture, investment decisions, and performance recommendations. - Partner with Sales, SDR, and RevOps to build shared account plans, map buying groups, identify whitespace, define engagement plays, and establish clear follow-up ownership. - Design and execute 1:1 and 1 programs across content, paid media, executive engagement, events and webinars, web experiences, outbound coordination, and other relevant channels. - Use intent, product, firmographic, engagement, and seller signals to determine when and how to activate priority accounts. - Translate account and buyer insights into personalization strategies, offers, messaging,

Department: Marketing; Team: Marketing