Product Marketing Lead, GTM Strategy - Claude for Knowledge Work

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

There are close to a billion knowledge workers in the world, and only a small fraction of them have discovered what it feels like to work alongside AI that actually raises their game. Getting the rest of the way there isn't a single campaign or launch — it's an integrated marketing and growth motion: the right story, reaching the right persona, backed by activation and campaign work that turns a first try into habitual use. That's what this role owns.

We're looking for a Product Marketing Lead to own the GTM Strategy and integrated growth motion that makes Claude for Knowledge Work — chat, Cowork, Claude for Office, Tag and more — the default AI collaborator for knowledge workers.

You'll define the Marketing & growth strategy by segment for our core knowledge-work products, and coordinate the work streams that acquire and activate both users and accounts and drive their success. This role provides direction, coordination, and fuel across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success.

This is a GTM-oriented product marketer: deep in messaging and product truth, expressed through narrative content, campaigns, activation programs, and community. You'll build and run programs personally from day one, backed by many internal teams.

If you've owned an awareness-to-success marketing motions end to end for a product line, know how to turn product truth into content and campaigns that land with various segments and personas, and want to build the motion that gets millio

Department: Marketing & Brand