Principal CRO and Web Analyst

The Principal CRO and Web Analyst will drive the insights, measurement, and experimentation that shape Datadog’s website roadmap and improve how users discover, learn, and convert. You’ll use data to uncover opportunities, size impact, guide prioritization across high-value pages and journeys, and inform audience segmentation and personalization. This role combines analytical depth, clear storytelling, and hands-on execution across testing and optimization while shaping the experimentation culture and strategy that the broader team operates within. You’ll partner closely with Marketing, Product, and Web Engineering to deliver measurable gains in engagement and conversion.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

• Own website analytics, KPI frameworks, and user behavior insights to inform the website roadmap

• Identify performance gaps using data, benchmarks, funnel analysis, and user behavior patterns

• Translate insights into clear recommendations, prioritization frameworks, and experimentation plans

• Define and scale Datadog’s web experimentation program, including testing strategy, methodology, and best practices

• Improve engagement and conversion through testing, optimization, segmentation, and personalization initiatives

• Partner with Marketing, Product, and Engineering to align experimentation with business priorities and present findings to senior leadership

Who You Are:

• You have 10+ years of professional experience, including 6–8 years in conversion rate optimization, web analytics, experimentation, or a related field

• You have strong analytical and problem-solving skills, with the abil

Department: Creative Marketing