Paid Social Specialist (Contract Basis)

About the role

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We're looking for a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you'll report to — your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns.

You'll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn't converting, you'll do well here.

Details

• Duration: 6 Months

• Hours: 40 hours per week

• Rate: $83/hr

• Remote, with meaningful overlap with US Eastern hours

What You'll Own

• Core market builds and optimization

• Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel

• Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions

• Manage tiered Sponsored Messages, Document Ads, and single-image programs

• Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management

• Run Meta mid-funnel retargeting and account-based programs

• Design and execute in-platform experiments — audience, format, bid strategy, funnel structure

• EMEA expansion

• Manage EME

Department: Marketing