Lead Marketing Analyst

ABOUT STRAVA Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey https://www.strava.com/subscription with Strava today. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. About this role: We are hiring a Lead Marketing Analyst to be a key member of the Marketing Analytics team. The team is focused on measuring paid and organic marketing performance and impact to Brand Awareness, MAU, Registration and Subscription growth. You will collaborate with Brand Marketing, Growth Marketing, Community Partnership Team, Design and leadership to accelerate learning, make data-informed decisions, and define data-inspired solutions to fuel the growth of Strava’s platform. This role reports to the Marketing Analytics Manager and partners tightly with cross-functional stakeholders throughout the company. The role has high visibility, and is an exciting opportunity for someone enthusiastic about delivering the wow to a company hungry for actionable data insights! We follow a flexible hybrid model that translates to more than half of your time on-site in our New York office — three days per week. WHAT YOU'LL DO: - Own brand media measurement planning and strategy, ensuring investments align directly with Strava’s brand marketing OKRs – proactively identifying and proposing strategic improvements to measurement frameworks across the team and key partners. - Lead the application, governance, and reporting cadence of the brand measurement framework, working closely with Brand Marketing, Data Science and external agencies. You'll own the application and continuous refinement of our measureme

Department: Department; Team: Data and Insights