GTM GM, Fashion

About the Team The Professional Services organization at Miro is home to Miro's industry leads, responsible for building specialized, high-value businesses inside specific verticals. As GTM Lead of Fashion, you'll report directly with the Head of Professional Services while working cross-functionally with Product, Engineering, Marketing, and Go-to-Market teams across the company to build one of Miro's newest vertical businesses from the ground up. About the Role As GTM GM of Fashion, you will own the strategy, go-to-market, and commercial success of Miro for Fashion, one of Miro's newest vertical businesses, built to bring Miro's platform to how fashion and apparel brands actually work. Some of the greatest fashion brands in the world already run on Miro today. Your job is to build the specialized solutions and workflows that solve their biggest challenges, turning that footprint into a defined, purpose-built fashion business. Then proving the model works, deal by deal. What you’ll do - Own the zero-to-one for Miro's dedicated fashion solutions: build the specialized workflows that show fashion and apparel brands how Miro fits into their business — from seasonal planning to day-to-day execution — then own the continued scaling as it grows - Identify the use cases where Miro can win across fashion — spanning design, planning, production, merchandising, marketing, and retail execution — and translate them into a product and sales story fashion teams immediately recognize as their own problem - Identify target accounts, map the champion and buying committee, and personally carry the earliest deals across the line. Partner with our GTM organization to align them toward the industry - Partner directly with Product and Engineering to turn what you know about how fashion organizations actually operate — the stakeholders, the workflows, the day-to-day realities — into roadmap decisions - Represent Miro for Fashion externally: on stage at industry events, in front of design,

Department: Sales; Team: Professional Services