Field Marketing - Senior Manager / Associate Director

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities. The Role Veeva is seeking a Senior Manager / Associate Director of Field Marketing. This is a great opportunity for someone who is looking to learn from and contribute to a high-caliber team at a high-growth company. You can make a real impact across many areas within the organization, including: communications, demand generation, digital events, and digital marketing. If you are smart, resourceful, results-driven, strive for excellence, and thrive in a fast-paced environment, this could be a great role for you.

What You'll Do: Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities Design & execute 1:Few Account-Based Marketing (ABM) initiatives Track, analyze, and optimize programs and ABM initiatives Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs Build and maintain a complete and accurate account and contact database Requirements: 10+ years of enterprise software marketing experience Exceptional communication, writing, and organizational skills Well organized with very high attention to detail Expert in Microsoft Word, PowerPoint, and Excel Self-directed and able to manage multiple projects under aggressive timelines and expectations Proficient in delivering content via social media tools, including LinkedIn and Twitter Working knowledge of Sigma, and marketing automation platform experience (Marketo) Growth minded and a team player with a positive attitude Nice to Have: Experience in administration, project coordination, and marketing operations Experience in a high growth software or technology company Interviewing with Veeva: We value your time and believe in a transparent hiring process. Here is the process you can expect. Follow the application process and submit your resume. Within 3 days, you will receive a link to a personality assessment administered by a third party. Once you complete the assessment, our tea