Director, Paid Media

MKTQ225R87

Databricks is seeking a Director, Paid Media to lead our global media planning function and define how paid media supports brand awareness, demand generation, and pipeline growth across the full funnel.

You will lead a team of global media planners to develop audience-first, account-focused strategies that engage both technical practitioners and executive decision-makers across priority accounts. This highly cross-functional role partners closely with Corporate Brand, Product Marketing, Integrated Campaigns, Field Marketing, Analytics, and external agencies to deliver cohesive, data-driven media strategies at scale.

The impact you will have:

• Guide the development of cross-channel media strategies that deliver measurable year-over-year increases in brand awareness, target account engagement, and pipeline contribution across integrated campaigns and priority product areas.

• Build and scale a high-performing global media strategy organization by hiring and developing top talent, increasing talent density, scalability, and strategic output over time.

• Create an environment of continuous learning with clear expectations, coaching, and growth opportunities, resulting in improved team performance, stronger bench strength, and readiness to support evolving business priorities.

• Establish and scale global media planning frameworks, processes, and best practices that improve consistency and efficiency across regions and campaigns, reducing planning cycle times and increasing adoption of standard methodologies.

• Align media investment strategy and budget allocation to business goals so that a greater share of spend is directed toward the highest-impact audiences, channels, and programs, improving return on media investment and pipeline efficiency.

• Ensure media strategies are grounded in strong audience insights and aligned to k

Department: Marketing