Digital Marketing Manager, Paid Search

Digital Marketing Manager

We are open to candidates located in or near any of our U.S. office locations: Emeryville, CA; Durham, NC; Addison, TX; Bellevue, WA; or Reston, VA

Summary/Objectives

Tanium is seeking a strategic, data-driven Paid Search Manager to own and scale our paid search and video performance. This role will play a critical part in contributing to pipeline growth, owning global paid search and video programs across Google & Microsoft on the Digital team. You'll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. We're looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities.

Essential Job Functions

• Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft, including platform-specific optimization

• Own quarterly and monthly budget planning and daily pacing across paid search/video

• Create dashboards and a reporting cadence that enables transparent communication of campaign performance

• Ensure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setup

• Partner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimization

• Partner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadence

• Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance

• Get insights from product and content marketing on messaging

Department: Demand Generation and Campaigns