Senior Developer Advocate, Growth

About the Job:

LaunchDarkly is looking for a Senior Developer Advocate to turn signups into successful teams. Thousands of developers start trials or build on our developer tier every month. Some are engineers at enterprise organizations kicking the tires; most are individual builders we know little about; and too many of them stall before they ever see the payoff. You'll be the human on the other side of that signup: our Growth team identifies and routes high-intent leads, and you turn them into activated, successful users through genuinely helpful, personalized outreach, while building AI-assisted workflows that extend the same help to everyone else. This motion is new and deliberately test-and-learn: we expect the playbook to evolve as we learn what works.

Responsibilities:

• Activate high-intent signups: own the strategy for follow-up on trial and developer-tier signups routed by the Growth team, prioritizing ICP-fit enterprise trials; help them get an SDK live, find the right resources, and reach real usage, with clear coverage, response commitments, and success metrics for every routed lead.

• Help first, always: outreach means solving problems (a stuck install, the right tutorial, a working example in their stack), personalized to what each team is actually doing and never pushy; establish the principles and practices that make this motion genuinely valuable to developers.

• Build a public voice: create tutorials, videos, and posts under your own name, so when you reach out, developers recognize a helpful practitioner instead of a cold email; build a technical presence that creates trust and supports the broader activation strategy.

• Make the payoff obvious: create first-success content and run sessions and office hours that show customers the outcome they're working toward, and what the platform does beyond flags: e

Department: Marketing