Demand Generation Marketing Manager, Carta Law

The Company You’ll Join

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

For more information about our offices and culture, check out our Carta careers page .

The Problems You’ll Solve

Carta Law represents a unique opportunity: we're establishing a category and shifting how private capital firms think about legal and compliance operations. As a Demand Generation Marketing Manager focused on Carta Law, you'll build the campaigns and positioning that establish Carta Law as the category leader—driving awareness, pipeline, and revenue growth among our target buyers. You'll work to:

Demand Generation Strategy and Management

• Collaborates closely with Carta GTM teams (including Marketing, Product, Sales, Customer Success, and Ops) to jointly develop and execute demand generation strategies tailored to the tailored to General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise PE and VC firms—driving awareness, pipeline, and revenue growth.

• Coordinates cross-functional efforts to ensure seamless execution of demand generation campaigns, leveraging insights from product, sales, and customer teams to optimize targeting and messaging.

• Develops robust multichannel demand gen plans on an annual and quarterly basis, aligning stakeholders ac

Department: Carta Law Marketing