Sales Technology Lead, Lyft Ads

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

We are hiring a Business Systems Lead to own the sales technology behind Lyft Ads. As the senior technical owner of the Lyft Ads CRM and commercial systems, you will lead solution design across Salesforce and the connected ad-sales stack and own the architecture for how ad deals move from opportunity through order management and billing. You will work alongside a team of Salesforce engineers and partner closely with Ads Sales, Sales Operations, Ad Operations, Finance, Legal, and the Media engineering teams. This is a hands-on leadership role for someone who knows ad-sales operations and can build the systems that run them.

Responsibilities:

• Own the Salesforce architecture for the ad-sales lifecycle, from lead sourcing and opportunity creation through Order Management System (OMS) integration, contract execution, delivery reconciliation, and billing.

• Identify problems and opportunities across the Ads sales technology stack and shape them into scoped, funded initiatives.

• Lead requirements with Ads Sales, Sales Operations, Ad Operations, Finance, and Legal partners, and translate them into functional and technical designs.

• Own the integrations that connect Salesforce to the ad-sales ecosystem, including order management and contract systems, the ad server, and billing, through middleware such as Workato or Boomi.

• Drive AI best practices across the Sales Technology team, modeling effective usage and ensuring all AI-generated output meets Lyft's standards for quality, security, and performance.

• Guide the evolution of the Ads CRM platform, including the media-specific data model (agency, advertiser, and brand hierarchies, insertion orders, and flights) and own the Ad Sales Technology roadmap .

• Lead

Department: Corporate Engineering & IT