Brand Experience Lead, LA

WHO WE ARE.

Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 11 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World.

THE ROLE.

As the Brand Experience Lead, you will be part cultural programmer, part community builder, and part producer. This person will define what Glossier means in Los Angeles - making our flagship a place where culture happens, not just where it is reflected. This role is responsible for ideating and delivering in-store activations, events, and experiences that deepen community, drive cultural relevance, and give people a reason to show up, not just shop. You will serve as the connective force between brand, retail, and culture, building authentic relationships on the ground and translating what's happening in the world into moments that bring Glossier to life in LA.

You will partner closely with Retail, Brand, Creative, PR, Merchandising, Store Operations, and Digital teams to ensure a cohesive approach to experiential strategy, and build an always-on programming strategy that transforms the LA flagship into a cultural hub identifying recurring tentpoles, local partnerships, and community moments that give Glossier a meaningful role in the city beyond product launch.

This role reports to the Director, Brand and Integrated Marketing and is an individual contributor role.

Department: Brand