Brand Director, Social Strategy

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

Help Build the Next Iconic Financial Brand

Social is where brands earn relevance through culture, speed, creativity, and trust.

SoFi is looking for a Brand Director, Social Strategy to help lead the next era of our social brand presence — building breakthrough strategies, developing platform-native content, and shaping how millions of people experience SoFi online. This person will play a critical role in building awareness, making SoFi a household name, and driving long-term brand equity through social-first storytelling, cultural relevance, and best-in-class execution across platforms.

This role is for someone who understands both internet culture and brand building. Someone who can present a strategic vision to senior leadership, then jump into the feed and execute. Someone equally comfortable developing highly produced campaigns and scrappy content that cuts through because it feels native to the platform.

We’re at a critical moment in growth. Our opportunity is massive across sports, creators, partnerships, live event

Department: Brand