Associate Manager, Digital Media and Paid Social

ABOUT THE ROLE

As Associate Manager, Paid Social, you will play an impactful role within Peloton's dynamic Media team. You will be the driving force behind the performance and execution of our paid social campaigns across key platforms such as Meta, TikTok, Pinterest, and Reddit, among others. The ideal candidate for this position will need to be both strategic and proactive, playing a crucial role in meeting our performance targets and driving full funnel execution across all Paid Social channels. Your deep understanding of the paid media and ad tech ecosystem will be essential as you navigate and optimize our presence in this constantly evolving environment.

YOUR DAILY IMPACT AT PELOTON

• Actively monitor campaign performance across Meta, TikTok, Pinterest and emerging channels like LinkedIn and Reddit. QA campaigns/ads, identify areas for improvement, and implement optimizations to exceed targets

• Craft comprehensive weekly reports, and distill performance insights into actionable next steps. Present weekly, monthly and quarterly reports to cross functional teams and Growth Marketing leadership

• Contribute to the development and implementation of innovative paid social strategies and tests aligned with our overall marketing objectives

• Develop and complete detailed A/B and multivariate testing calendars to identify winning creative, audience, and targeting strategies

• Advise on budget alloca

Department: Marketing